Think CMS Is Your Answer to Optimizing Your Web Experience? Absolutely It Is!

So, you’ve launched a website, which is great – you’ve entered the realm of the digital age. Now what? A quick search of the Internet demonstrates that millions of sites already exist – how do you make sure your customers can find your site? The key is in your optimization and you need to have a robust content management system (CMS) in place or you may just pull your hair out making it work. Not sure why you need a CMS to optimize your web experience? You need to continue reading.

Why You Need CMS to Populate Your Site

One of the biggest mistakes you can make is to launch your website and never do anything with it. Yes, it is great that you have a web presence, but if you are at the bottom of the Google rankings, the only people who will ever find your site are those who already have your web address. With this kind of strategy, you don’t even need a website; you just need a brochure to hand to those customers and save your time and money. Now that you have arrived on the web platform, however, it is time to optimize your site and a robust CMS will help you do this. How? Google – and other search engines – look for two important things (and more) when gathering search results: keywords and fresh content. If you have hours every day to add keyword-rich fresh content in HTML to your site, you may be able to avoid a CMS for a while. But, why would you want to?

You Have the Keywords, Allow the CMS to Make Them Work For You

If you planned your web strategy correctly, you already know what key words you should focus on to drive traffic to your site. Unless you are skilled in HTML, spiders, URL customization, robot controls, site maps and metatags, you need a CMS to help you optimize your site. A robust CMS has already configured everything for you and you simply plug in the content you want to post and automate the posting. This approach ensures you can drive fresh, keyword-rich, quality content to your site on a consistent basis. And, with user-friendly interfaces, you can ensure others within your organization can easily do the same.

Look For Clean, Standard Code in a CMS

Chances are, you are not versed in HTML and neither are your other content creators. That is the beauty in CMS offerings today – the robust performers offer clean, standard code by way of basic – or customized – templates. Solid and clean templates ensure they are easy to use and processes are easy to understand. You also want to be sure the code follows established rules so that search engine spiders can easily read it. Your CMS should not me messy and full of extraneous code that could distract the spiders and leave your pages too far down on the search results page.

A Robust CMS is Great for Community-Created Content

Search engines love community-created content such as wikis, blogs or even comments. The meaty and substantive quality of such content is attractive, plus the keywords, easy linking and straightforward site architecture are all great for search engine optimization. You can optimize on other’s comment if you allow visitors to use your CMS to create content on your site. Just be sure if you go this route that you have someone to monitor this information and that it fits in with the culture of your site.

This truly just brushes the surface of CMS and why you need one in place to optimize your site. The good news is you have a myriad of options in the market, so start looking to see what you might find and how it might fit in with your overall web strategy.