Uncover the Power of Content Management Systems

Have you implemented content management systems for your website optimization, yet? If not, you may need to dig deeper into what these platforms can do to promote the success of your site. Ask yourself this: “Is my website optimized so that new pages and content automatically show up prominently in leading search engines, such as Google?” If you can’t answer this with an affirmative response, you need to investigate content management systems to determine how they can best empower you to make the most of your online assets.

What Are Content Management Systems?

In the simplest form, content management systems are software packages that allow you to easily add content to your website, as well as update your site as you see fit. The important thing to know is that not all content management systems are created equal. Some content management systems are designed to make search engine optimization easy and a natural part of your overall workflow. Other content management systems may be less SEO-friendly and instead make you fight your way to completely implement optimization practices? First, define the overall goal of your site and what you hope to accomplish. Once you have a clear strategy in place, you can start to examine content management systems to determine the best fit for your environment.

Content Management Systems and Your Page Addresses

Digging a little deeper into the concept of content management systems, you need to think in terms of the individual addresses of the pages on your site. A number of leading consultants in content management systems believes that one of the most important things these systems can deliver in terms of search engine optimization are human-readable URLs. A URL is the filename and filepath that make up the address of the webpage. A number of content management systems on the market actually create URLs that are a long stream of gibberish that mean nothing to you – although the web can make it work. The problem is that you want search engine optimization, not gibberish optimization, so you need to pay attention to your URLs. Make sure the content management systems you consider will make your URLs permanent, that they appear at your own domain, are by default, reasonably friendly, and individually customizable.

Content Management Systems Should Offer Metatag Customization

Not sure about metatags in content management systems? This alone is a good reason to make the investment. Metatags – such as the page title and description – play a role in helping with optimization and are often visible for visitors within the search engine results. Content management systems should allow your business users to easily create these tags separately for each page. You will also want to have the system automatically default to something useful or to a template level, but look for content management systems that also let you make manual changes when necessary.

Ultimately, your exploration of available content management systems should include cloud-based, on-premise, and open source CMS solutions so you can examine all of the benefits and offerings within the solutions so you can select the best fit. Not every choice in content management systems will fit in every environment, so be sure you know what you need and what you are looking for to find the best CMS software.