Box.net learns a lesson from FaceBook

Facebook might not be the most business-friendly social media platform, but it has definitely changed the way business is done today. Box.net is taking a page right out of the Facebook; um book, to improve their content management and collaboration platform. Box.net’s content management system  currently features communication, file sharing and version control options for their users. However, the company will soon add newsfeed to that list as well.

In an effort to stay at the top of the game and to ensure that information is properly dispersed throughout the social media pipeline, Box.net is adding a newsfeed feature to syndicate information.

“It’s hard to connect the right people with the right information,” says Box.net’s CEO Aaron Levie. The newsfeed feature is designed to make it “easy for businesses to share information with anyone, anywhere.”

Box.net’s content management suite, as explained by Jake Widman from Information Week, “falls in the vast middle space between simple shared, synced storage like Dropbox at one end, and complex, high TCO offerings like Microsoft SharePoint at the other.”

The great thing about adding a newsfeed feature is that it will cast a wider audience net while still connecting the right people with the right information. As Levie explains, adding a newsfeed would “expose information in relevant and intuitive ways.”

The newsfeed will provide users with a constant flow of information that is more engaging than information dispersed via email. The newsfeed also harnesses the benefit of being updated anytime, anywhere. “It drives relevant activities and surfaces them to users,” says the Box.net CEO.

Box.net is proving to be a serious competitor in the cloud-computing content management industry. Since the newsfeed is on an open platform, Box.net partners can access and cotribute to it as well. Box.net anticipates that the utilization of the newsfeed will go up five times over the next year.

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