imagistic and CrownPeak Partnership Delivers Unparalled Web Site Content Management Solution

Comprehensive Product Suite Enables More Robust Web Site Content, Driving Traffic That Directly Translates to Revenue

Los Angeles, CA (October 09, 2007) –

CrownPeak, the company defining the future of content management, and imagistic, a professional Web and technology services company, and a CrownPeak Certified Agency partner, continue to provide customers like Reed Business Publishing and The School of the Museum of Fine Arts in Boston with an unparalleled Web site management solution, leading to increased site traffic that directly translates to revenue for both organizations. Clients work with an interactive agency like imagistic to obtain fresh ideas for creating and improving high-level, strategic Web site content. Implementing an effective and easy-to-use content management system like CrownPeak’s Online Marketing Suite, which includes Web content management, site search, Web hosting and pre-integrated solutions for Web analytics, CRM and email campaign management, is essential to these agencies.

Companies rely on imagistic’s expertise to improve their online initiatives to drive awareness and revenue. Because imagistic’s core competency lies in its strategic and creative abilities, not managing a client’s disparate technologies and hosting solutions, the company needed a partner that could manage this additional functionality and service. Since partnering with CrownPeak — the only company to provide comprehensive, world-class Web site management as a true software-as-a-service (SaaS) solution — imagistic is able to avoid the hassles of managing a complex technology infrastructure with additional overhead, management or maintenance costs, all of which are handled by CrownPeak.

As a CrownPeak partner imagistic provides differentiating value to customers, including Reed Business Publishing, which runs NY411 and LA411, a directory of services for the film and entertainment industry, and The School of the Museum of Fine Arts in Boston (SMFA). Since imagistic and CrownPeak completed the SFMA project, the School has doubled the number of visitors to its Web site (www.smfa.edu); an 800 percent increase in the number of images published; experienced a 10x increase in the number of live pages on the site; and, noted a 400 percent increase in Web traffic.

“Clients who use the CrownPeak Online Marketing Suite appreciate the extraordinary ease-of-use and cost efficiency of the solution. Imagistic is able to maintain our trusted role of client advisor by focusing on our core competency, not dealing with the headache and costs associated with managing a technology infrastructure,” said Michael Weiss, CEO for imagistic. “CrownPeak brings great value to our customers and to imagistic directly — by using the company’s CMS solution for our own online proposal, content creation and management, we have increased productivity and saved time and resources.”

Imagistic is not only a CrownPeak Certified Agency Partner; they are also a customer, having deployed CrownPeak’s award-winning content management solution (CMS) to create and manage its internal online proposal system for sales and business development purposes. Today, imagistic has increased its productivity by focusing users on content creation instead of design and development, leading to a 75 percent decrease in the time it takes to create an online proposal. Prior to deploying CrownPeak CMS, it took imagistic between 40 and 80 hours to write, edit, code and test an online proposal; with CrownPeak, this time has been significantly reduced, taking only 10 to 20 hours to perform the task.

“The demand for organizations to create compelling Web sites that capture — and maintain — viewer attention is greater than ever. Our relationship with imagistic enables organizations like SMFA, the ACLU and Reed Business Publishing to manage the changes to their sites easily, efficiently and at a lower cost than installed or open source software, which is paramount to providing visitors with content that will translate to revenue,” said Jim Howard, CEO of CrownPeak. “Not only is imagistic a great partner to work with, but it’s gratifying to call them a customer as well. Time is money, and by enabling imagistic to focus its resources on valuable client work, our powerful, cost-effective software tool is adding directly to the company’s bottom dollar — yet another proof point of the power of CrownPeak’s solutions.”

ABOUT IMAGISTIC
Founded in 1997, imagistic (www.imagistic.com) is an Internet software and services firm that specializes in Web application development. The company has developed numerous Web-based initiatives for such clients as Baxter BioScience, GE Private Asset Management, California Pizza Kitchen, Bank of America, Health Net, UCLA, CarsDirect.com, Southern Poverty Law Center and Estee-Lauder. imagistic is based in Westlake Village, California and works with local and remote clients in all businesses and industries.

About CrownPeak
CrownPeak is defining the future of content management with its cost-effective, easy-to-implement software services for enterprise-level Web content management and site search. As the only solution to offer best-of-breed integration with ExactTarget, salesforce.com and WebTrends, CrownPeak’s 360° Site Management gives Web site managers complete control over the critical functions involved in delivering a successful, revenue-driving Web site.

Enterprises and vertical organizations such as Crain Communications, Hyundai Motors, the State of Virginia and the University of Southern California have realized the value in CrownPeak’s 24×7 customer support and guaranteed response times. CrownPeak has been named to EContent’s 100 most influential companies list, has won eWeek’s prestigious Analysts Choice Award and InfoWorld’s Product of the Year Award and has been named an SIIA CODiE Award finalist for Best Content Management System every year since 2003.

Media Contact:
Becky Caudill
SHIFT Communications
415-591-8418
bcaudill@shiftcomm.com

Source: CrownPeak

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